Where
Lock your where: the one channel and market you dominate first
Am I committed to the channels where my audience actually lives — or spread thin across five?
You don't have a content problem.
You have a focus problem.
You're on every platform because each one 'might work' — so you never build real presence on any of them.
You're everywhere. On five platforms, doing a mediocre job on all of them at once.
You chase channel FOMO. Afraid to drop any one in case it's the channel that finally works.
You pick channels you enjoy. Instead of the ones your audience actually uses.
You spread resources thin. Equal effort across five channels instead of dominant effort on two.
From spread across five to dominant on the right two
"I was posting on LinkedIn, Instagram, Twitter, TikTok, and YouTube — doing a mediocre job on all five because I couldn't give any of them real attention."
"I've committed to two primary channels where my audience actually lives, cut the rest, and I'm building real presence instead of spreading thin."
The shift: being everywhere is not a strategy — it's a symptom of not knowing where your audience is.
You don't just watch lessons.
You leave with 12 real artifacts.
Working documents you actually use — not generic worksheets. By the end they add up to a committed channel focus, with the rest cut.
Channel Discovery Audit
List every place your audience could encounter you.
Channel-Audience Fit Matrix
Map each channel against where your audience really is.
Channel ROI Estimator
Rank channels by likely return for your effort.
Channel Map
Your directory- or niche-specific channel map.
Primary Channel Decision
Decide the one or two channels you'll commit to.
Channel Commitment Case
Justify the choice so you stick with it.
Channel Elimination Protocol
Cut the channels that don't earn their keep.
Channel Selection
Your directory- or niche-specific channel selection.
Resource Distribution Framework
Allocate time and money to your chosen channels.
Channel Mastery Plan
A plan to go deep, not wide, on each one.
Channel Performance Cadence
Review on a rhythm and adjust deliberately.
Channel Commitment
Your directory- or niche-specific channel commitment.
Three moves: map the channels → choose your focus → commit resources
Channels
Map themAll the places your audience could encounter your business.
- Map Run the Channel Discovery Audit
- Evaluate Apply the Channel-Audience Fit Matrix
- Rank Run the Channel ROI Estimator
- Scan Map your directory / niche channels
Concentration
Choose focusWhich channels deserve your energy based on where your audience lives.
- Select Make the Primary Channel Decision
- Justify Build the Channel Commitment Case
- Cut Run the Channel Elimination Protocol
- Focus Focus your directory / niche channel selection
Commitment
CommitAllocating resources to your chosen channels and cutting the rest.
- Allocate Run the Resource Distribution Framework
- Execute Build the Channel Mastery Plan
- Review Run the Channel Performance Cadence
- Invest Commit to your directory / niche channels
More than videos —
a learning system
Every lesson lives in a platform built to help you actually absorb, apply, and return to the work.
AI Chat per lesson
Ask questions and pull key points, action items, and reflections from any lesson.
Searchable transcripts
The full text of every video — search it, scan it, jump straight to the part you need.
Highlights
Mark the passages that matter and filter the transcript down to just your highlights.
Bookmarks
Save the exact moments you'll want to come back to and reopen them in a click.
Notes
Keep personal notes saved right inside each lesson, exactly where you wrote them.
Playlists
Build custom collections of lessons and sequence the path that fits you.
Certificate
Auto-issued the moment you complete every lesson in the course.
Podcast mode
Listen to the course as audio in any podcast app — learn on the move.
Video controls
Closed captions, speed controls, picture-in-picture, and theatre mode — watch your way.
Favorites
Heart any lesson to pin it to your favorites for quick access later.
History & resume
Pick up exactly where you left off — your place is always saved.
Threaded comments
Discuss each lesson with other students in threaded conversations.
Is this course your right next step?
This is for you if…
- You're posting everywhere and gaining traction nowhere.
- You want to commit to the channels your audience really uses.
- You're ready to cut the channels that don't earn their keep.
- You want dominant presence on a few, not thin presence on many.
- You want real artifacts — a fit matrix, a channel commitment — not just content.
This is NOT for you if…
- You believe being on every platform is the safe bet.
- You already dominate your two core channels.
- You pick channels by what you enjoy posting on.
- You want tactics, not a channel strategy.
Be one of the first to tell your story
These courses are brand new. Once you've done the work, tell us how it changed your thinking — your words could be the first testimonial featured right here.
"Here's how this course changed the way I…"
your story here
"The part that surprised me most was…"
your story here
Three ways to go deeper
This course is one piece of a bigger system. Here's the whole map — and where you are on it.
University
Learn at your own paceThis course — full University access is $80 on its own.
Launchpad
Get the tools to execute-
Ebook$10narrative deep-dive
-
Checklists$15self-assessment diagnostic
-
Journal$20reflective application + AI prompts
-
Workbook$25full execution tracker
One of each — the full toolkit for this course is $70 on its own.
You're buying the University piece — the course, its platform, and the artifacts you produce. Bundle all three and save — see pricing below. Each column is also available à la carte: University $80, Launchpad $70, Events $280. See how we build →
Everything. Course price.
Lock in the full bundle today. Every piece ships to your account as it's built — and the price only goes up from here.
$430 value when complete
Everything, for the price of just the course.
- 12 lessons + AI Chat, transcripts, highlights, bookmarks
- Ebook + Checklists + Journal + Workbook shipping soon
- Workshop + Sprint + Challenge access shipping soon
- Certificate on completion
- Clinics included free — $20 each on their own
The price goes up as content ships — the founding price never comes back.
Not ready to commit? Attend our live workshops, sprints, and challenges for free — just show up. No signup, no credit card. If you like what you experience, the founding price locks in everything permanently.
Every piece below ships to your account as it's built — free, at your founding price:
- Where — 12 lessons Digital$80 valueLive now
- Ebook Digital$10 valueIncluded
- Checklists Digital$15 valueIncluded
- Journal + AI Prompts Digital$20 valueIncluded
- Workbook Digital$25 valueIncluded
- Workshop Events$40 valueIncluded
- Sprint Events$80 valueIncluded
- Challenge Events$160 valueIncluded
- Total value when complete$430You pay $80
↑ as the tools ship, the price rises
↑ as the live events go up, it rises again
Full $430 value, fully builtWhat ships when?+
- Week 1: Workshop Part A (courses 1–3) + Ebook ships.
- Week 2: Workshop Part B (courses 4–6) + video lessons go live + Checklists ship.
- Week 3: Sprint recordings + Journal ships.
- Week 4: Challenge recordings + Workbook ships.
Or start bigger — the same deal at every scope:
Course
1 course + tools + events
$80Pod
All 6 Strategy courses
$320Pillar
All 36 Foundation courses
$960University
All 324 courses
$4,320Same deal at every scope — everything included, price goes up as content ships. See How We Build →
Prefer one piece? Single University, Launchpad, or Events access. · See How We Build →
Founding Access — Where
Full bundle (University + Launchpad + Events) · $80 · pre-sale founding rate
[ Simplero checkout / order-form embed renders here ]
Wire this to the Simplero Founding bundle product for this course.
The fourth step of the Strategy journey
Where is course 4 of 6 in Strategy. With your offer clear, this commits you to the channels where your audience actually lives.
You are here — pick your channels.
You're not doing this alone
Every lesson has a discussion where you share your work and read how others approached the same prompt — so you see the patterns, not just your own answer.
“Post your experience, read two others, and notice the patterns.”
Per-pillar discussion forums are coming as the community grows.
Before you decide
Won't dropping channels cost me reach?+
Thin presence on five reaches no one; real presence on two compounds. The Channel ROI Estimator shows where to concentrate.
How many channels should I run?+
Usually one or two to start. The Primary Channel Decision picks the one your audience actually lives on.
What if I don't know where my audience is?+
The Channel-Audience Fit Matrix maps audience against channel so you choose on evidence, not habit.
Isn't cutting channels risky?+
Riskier to stay mediocre everywhere. The Channel Elimination Protocol cuts deliberately, with a review cadence to adjust.
How much time does it really take?+
Real work across several sessions — mapping, choosing, and committing resources. Not a quick read.
What do I actually walk away with?+
12 working artifacts — from a Channel Discovery Audit and Channel-Audience Fit Matrix to a Resource Distribution Framework and your Channel Commitment.
Am I committed to the channels where my audience actually lives — or spread thin across five?
Stop being everywhere. Commit to the few channels your audience lives on and go deep.